Free 90-day plan · 7 pages
From founder-led sales to repeatable pipeline: a 90-day plan for B2B founders
Get the free plan ↓Most growth-stage B2B companies hit the same wall: the founder still brings in the best deals, and nobody else can repeat it. This plan shows founders how to write down what already works, turn it into two or three programs a team can run, and measure them on qualified pipeline, so growth stops depending on the founder’s calendar.
- How to capture what makes your best deals close
- Who to target first: an ideal customer profile you can act on
- The first two programs to build, and the one to skip
- Handing pipeline to a team without losing quality
Written by the PlanConversion Strategy Team, from programs run for ABB, KNIME and Nakisa. For b2B founders and CEOs of growth-stage companies.
What’s inside
Everything in the plan
Practical and specific: questions, checks and decisions you can use in your next meeting, not theory.
Who to target first: an ideal customer profile you can act on
The first two programs to build, and the one to skip
Handing pipeline to a team without losing quality
What to measure from week one
Free preview
Days 1 to 30: write down what already works
- List your last 15 won deals: how they started, who was involved and why they bought.
- Record five of your own sales conversations and note the questions buyers ask.
- Write the problem you solve in the words customers use, not your product language.
- Pick one segment where you win most often and can find more companies like them.
The full plan
From founder-led sales to repeatable pipeline: a 90-day plan
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Fractional CMO
Senior B2B marketing leadership, part time: strategy, budget, team and a plan the board can follow.
Questions
About this plan
Is this for companies without a marketing team?
Yes. It is written for founders who still lead sales and may have one marketer or none. The plan shows what to hire and what to hand to a partner.
How much budget does this need?
The first 60 days need mostly time. Paid programs start small and grow only when cost per qualified opportunity is known.
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