PlanConversion vs Kalungi: an honest comparison

What Kalungi says it does

Kalungi describes itself as specialized B2B SaaS experts that replace or extend an in-house marketing function through fractional marketing, with an experienced CMO leading each team.

Its services include fractional CMO leadership, content and SEO, paid media, conversion rate optimization, account-based marketing, branding, web development, HubSpot implementation and management, and RevOps. It offers a marketing audit with a 90-day roadmap.

It says part of its fee is tied to KPIs agreed with the client, and it does not publish amounts or minimum terms.

How Kalungi describes its pricing

• Kalungi calls its model pay-for-performance: a growing share of its fees depends on hitting KPIs, called OKRs, agreed with the client.
• It does not publish fee levels or minimum contract terms on the page we checked, so ask for both in writing, along with which KPIs trigger the variable share.
• PlanConversion publishes its paid media pricing: 15% of ad spend, down to 10% at higher spend, with a monthly minimum, and month-to-month terms except the Demandbase pilot.

Where PlanConversion is different

• A senior-level team with experience at fast-growing enterprise companies, and a selective number of clients so every program gets senior attention
• Fluent in enterprise environments and their challenges: buying committees, long cycles, governance and ambitious targets, for public and private companies
• Data-driven advisory plus design, execution, reporting and optimization in one team that works alongside yours like in-house resources, with every expertise needed
• Weekly and monthly reporting built for CMOs to show results and progress to management, on the metrics investors and executive teams care about
• Hands-on ABM platform operation: Demandbase partner and 6sense rollouts
• Programs in English and Quebec French (and Italian), written natively
• Transparent paid media fees and a 90-day exit after month 6

How we work with your marketing team

• We join your team as in-house resources: strategy, design, execution, reporting and optimization under one senior owner
• Data-driven advisory first: we recommend where budget and effort should go and show the numbers behind it
• A weekly working session and a monthly executive readout designed for the CMO to take to management
• Every program reported on pipeline, revenue and ARR from your CRM, not on clicks and impressions

Eight questions to ask both agencies

• Who will run my account day to day, and how senior are they?
• Which numbers will you report every week, and can I see a real sample?
• Is reporting tied to pipeline and revenue in my CRM, or to clicks and leads?
• What is the minimum term, and how much notice do I give to stop?
• Is ad spend inside your fee or on top of it, and who owns the ad accounts?
• Which platforms (CRM, ABM, analytics) do you operate hands-on today?
• Which languages and markets can you write for natively?
• What happens in the first 30, 60 and 90 days?

How we checked

Information about Kalungi comes from its public website (kalungi.com), checked in October 2026. Services and prices change, so confirm details with Kalungi directly. We do not comment on the quality of other agencies’ work.