PlanConversion vs Sagefrog: an honest comparison

What Sagefrog says it does

Sagefrog was founded in 2002 and says it has 40+ team members across offices in Pennsylvania, New Jersey, Massachusetts and Washington, DC.

It lists healthcare, technology, industrial and business services as its industries, and holds HubSpot Platinum Partner and Google Partner status.

Its pricing page publishes starting prices and says final cost depends on marketing needs, goals and objectives. It also says advanced marketing tools are included at no extra cost for upgrades or integrations.

What Sagefrog publishes on pricing

• Retainers: from $4,950 per month for ongoing marketing services from strategy through execution with a full-service team.
• Branding: from $10,000. Websites: from $15,000. Project work typically starts at $10,000.
• HubSpot services: contact for pricing.
• The page states no minimum contract length and describes flexible contracts. Confirm the term and any notice period in writing.
• PlanConversion prices paid media at 15% of ad spend, down to 10% at higher spend, with a monthly minimum, and scopes ABM, Demandbase and operations programs around your budget.

Where PlanConversion is different

• A senior-level team with experience at fast-growing enterprise companies, and a selective number of clients so every program gets senior attention
• Fluent in enterprise environments and their challenges: buying committees, long cycles, governance and ambitious targets, for public and private companies
• Data-driven advisory plus design, execution, reporting and optimization in one team that works alongside yours like in-house resources, with every expertise needed
• Weekly and monthly reporting built for CMOs to show results and progress to management, on the metrics investors and executive teams care about
• Hands-on ABM platform operation: Demandbase partner and 6sense rollouts
• Programs in English and Quebec French (and Italian), written natively
• Transparent paid media fees and a 90-day exit after month 6

How we work with your marketing team

• We join your team as in-house resources: strategy, design, execution, reporting and optimization under one senior owner
• Data-driven advisory first: we recommend where budget and effort should go and show the numbers behind it
• A weekly working session and a monthly executive readout designed for the CMO to take to management
• Every program reported on pipeline, revenue and ARR from your CRM, not on clicks and impressions

Eight questions to ask both agencies

• Who will run my account day to day, and how senior are they?
• Which numbers will you report every week, and can I see a real sample?
• Is reporting tied to pipeline and revenue in my CRM, or to clicks and leads?
• What is the minimum term, and how much notice do I give to stop?
• Is ad spend inside your fee or on top of it, and who owns the ad accounts?
• Which platforms (CRM, ABM, analytics) do you operate hands-on today?
• Which languages and markets can you write for natively?
• What happens in the first 30, 60 and 90 days?

How we checked

Information about Sagefrog comes from its public website (sagefrog.com), checked in October 2026. Services and prices change, so confirm details with Sagefrog directly. We do not comment on the quality of other agencies’ work.