AI agents for ABM
ABM, demand generation and sales development leaders with a named target account list and more accounts than time.
AI agents for paid media: AI agents that do the weekly paid media checks for your team
In short
PlanConversion builds Claude agents for in-house paid media teams. They check budget pacing every day, review search terms and propose negatives, turn approved briefs into import-ready campaigns and check every ad for policy and claims.
The agents prepare the work; your team approves anything that changes spend or goes live.
Built for: Paid media, growth and demand generation leaders running Google Ads, LinkedIn Ads and Microsoft Ads for B2B pipeline.
A senior strategist replies within one business day.Official Demandbase partner
- Official Demandbase partner
- 6sense implemented for 5+ large enterprises
- Enterprise clients include ABB, KNIME and Nakisa
- A senior strategist replies within one business day
Signs you need this
What usually goes wrong
Senior time spent on checks
Pacing sheets, search-term reviews and disapproval fixes take hours every week from the people who should set strategy.
Mistakes found too late
Overspend, a blocked keyword or a disapproved ad is noticed days after it started costing pipeline.
Builds are slow
Going from an approved brief to live campaigns takes days of manual setup across platforms.
Process
How it works
Connect the accounts
Read-only access to Google Ads, LinkedIn Ads, Microsoft Ads and your CRM, with your budget plan and naming rules.
Write the rules
Pacing thresholds, negative keyword rules, approved claims and brand standards the agents follow.
Run in the background
Daily pacing alerts, a weekly search-term review and build drafts delivered where your team works.
Approve and apply
Your team approves budget changes, negatives and builds before anything touches a live account.
Deliverables
What you get
- Budget pacing agent with daily alerts
- Search terms and negatives agent
- Campaign build agent for approved briefs
- Ad policy and claims QA agent
- Approval queue and run log
Measurement
How success is measured
Hours returned per weekDays from brief to live campaignSpend outside plan caught within a dayWasted spend removed by negatives
PlanConversion went beyond flagging a misfiring tracking tag. They brought the fix and a forward-looking testing plan to keep our tracking reliable.
Pipeline quality and win rates improved within a quarter. We finally had one connected demand engine with shared metrics.
Next step
Where to go from here
Related services
- Claude implementationClaude connected to your product knowledge, brand rules and approved proof.
- Generative engine optimizationGet cited and recommended accurately by ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews.
- Website developmentService, campaign and lead-gen pages built for conversion, tracking and AI search.
- RevOps and marketing operationsCRM, attribution, routing and dashboards your sales and finance teams trust.
FAQ
AI agents for paid media: common questions
More Claude implementation programs
Will the agents change our bids or budgets on their own?
No. They propose changes and wait. Budget, bid, keyword and campaign changes are applied only after a person approves them.
Which ad platforms do they work with?
Google Ads, LinkedIn Ads and Microsoft Ads, plus your CRM so reviews use pipeline, not just clicks.
Do we need full orchestration to start?
No. Paid media agents are a common first step in the fixed-fee Claude setup for marketing teams.
Do you use these agents yourselves?
Yes. We run budget pacing, search-term reviews and builds this way in our own accounts before we install them for a client.
Enterprise needs
Often solved together
AI agents for RevOps and reporting
RevOps, marketing operations and CMOs who spend too much of each week fixing data and assembling reports.
Claude setup for marketing teams
In-house marketing, demand generation and marketing operations teams at mid-market and enterprise B2B companies that want Claude doing real work, not one-off prompts.
Marketing agent orchestration
CMOs and demand generation, marketing operations and RevOps leaders at enterprise B2B companies who want AI agents across the whole revenue engine, not another point tool.
