AI agents for paid media
Paid media, growth and demand generation leaders running Google Ads, LinkedIn Ads and Microsoft Ads for B2B pipeline.
AI agents for ABM: AI agents that research every target account before sales calls
In short
PlanConversion builds Claude agents for account-based marketing teams. They write a brief for each target account, combine intent and website signals into a tiered list with alerts for sales, map the buying group against your CRM and draft first touches for reps.
People review every brief and send every message.
Built for: ABM, demand generation and sales development leaders with a named target account list and more accounts than time.
A senior strategist replies within one business day.Official Demandbase partner
- Official Demandbase partner
- 6sense implemented for 5+ large enterprises
- Enterprise clients include ABB, KNIME and Nakisa
- A senior strategist replies within one business day
Signs you need this
What usually goes wrong
Research does not scale
Good account briefs take an hour each, so only the top tier ever gets one.
Signals arrive too late
Intent surges and site visits sit in dashboards nobody checks daily, and the window closes.
Buying groups are incomplete
Deals stall because key roles are missing from the CRM and nobody notices until late.
Process
How it works
Load the account list
Target accounts, tiers, ICP rules and the intent and CRM sources you already have.
Brief every account
Priorities, recent triggers, buying group and the angle most likely to land.
Alert on signals
Daily tiered alerts when intent, visits or engagement change.
Draft the outreach
First touches and follow-ups drafted for reps and executives, sent only by a person.
Deliverables
What you get
- Account research agent
- Intent and signal triage agent
- Buying group mapper
- Outreach draft agent
- Approval queue and CRM update batches
Measurement
How success is measured
Accounts with a current briefTime from signal to sales actionBuying group coverage per opportunityMeetings from target accounts
PlanConversion went beyond flagging a misfiring tracking tag. They brought the fix and a forward-looking testing plan to keep our tracking reliable.
Pipeline quality and win rates improved within a quarter. We finally had one connected demand engine with shared metrics.
Next step
Where to go from here
Related services
- Claude implementationClaude connected to your product knowledge, brand rules and approved proof.
- Generative engine optimizationGet cited and recommended accurately by ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews.
- Website developmentService, campaign and lead-gen pages built for conversion, tracking and AI search.
- RevOps and marketing operationsCRM, attribution, routing and dashboards your sales and finance teams trust.
FAQ
AI agents for ABM: common questions
More Claude implementation programs
Do the agents send emails or LinkedIn messages?
No. They draft. A person reviews and sends every message.
Do we need Demandbase or 6sense?
No. The agents work with whatever signals you have, from intent platforms to website visits and CRM activity. If you run Demandbase or 6sense, they use those signals too.
Where does the research come from?
Public sources such as company sites, news and filings, plus your CRM and intent data. Briefs cite their sources so reps can check them.
How does this fit with your ABM service?
The agents make an ABM program faster. Strategy, tiers and messaging still come from your team and ours.
Enterprise needs
Often solved together
AI agents for RevOps and reporting
RevOps, marketing operations and CMOs who spend too much of each week fixing data and assembling reports.
Claude setup for marketing teams
In-house marketing, demand generation and marketing operations teams at mid-market and enterprise B2B companies that want Claude doing real work, not one-off prompts.
Marketing agent orchestration
CMOs and demand generation, marketing operations and RevOps leaders at enterprise B2B companies who want AI agents across the whole revenue engine, not another point tool.
