Pipeline planPlanConversion vs The Pedowitz Group: an honest comparison
By Hojabr Sattari. Updated .
The Pedowitz Group and PlanConversion both help B2B companies grow pipeline, but they are built for different situations. PlanConversion is a revenue generation agency: a senior-level team that has worked with fast-growing enterprise companies and takes on a selective number of clients. We know enterprise environments, speak their language, and provide data-driven advisory with design, execution, reporting and optimization in one team. Our weekly and monthly reporting is built for CMOs who must show results and progress to management. Below is a side-by-side view based on The Pedowitz Group’s own website, and when each is the better choice.
At a glance
| Criterion | PlanConversion | The Pedowitz Group |
|---|---|---|
| Positioning | Founder-led enterprise B2B demand and revenue generation, measured in pipeline and ARR | Revenue marketing firm built around its RM6 framework: strategy, people, process, technology, customer and results |
| Base | Montreal, serving Canada, the US and Europe | Offices not stated on the pages checked |
| Languages | English, Quebec French and Italian programs | English site; other languages not stated |
| ABM platforms | Demandbase partner; 6sense implemented for 5+ large enterprises | No ABM platform named; lists certifications in Salesforce, HubSpot, Marketo, Adobe, Oracle and Microsoft |
| Pricing | Paid media management from 10% to 15% of ad spend, no media markup; programs scoped to your accounts, goals and budget after a free 30-minute pipeline plan | Not published |
| Terms | 6-month initial term for focused programs; 12-month statement of work for integrated programs, with a 90-day exit after month 6 | States a risk-free guarantee: it says it works for free until measurable revenue growth is delivered; other terms not published |
| Typical client | Enterprise B2B companies, public and private, with long cycles and large buying committees | Large enterprises across industries such as technology, financial services, manufacturing and healthcare |
| Core services | Paid media, SEO/GEO/AEO, ABM, Demandbase, marketing operations, analytics and CRO | Management consulting, technology implementation, creative services and managed services |
| Team model | Senior team that works alongside yours as in-house resources, under one senior owner | Described as operators who design strategy and build the system; size and structure not published |
| Reporting | Weekly working session and monthly executive readout, on pipeline, revenue and ARR from your CRM | Measurement and reporting are part of its operating model; format not published |
What The Pedowitz Group says it does
The Pedowitz Group describes itself as a revenue marketing transformation partner built around its RM6 framework and a customer journey model it calls The Loop.
Its services are management consulting, technology implementation, creative services and managed services, with platform certifications listed in Salesforce, HubSpot, Marketo, Adobe, Oracle and Microsoft.
It says it has worked with 1,500+ companies and offers a risk-free guarantee. These are its own claims, they are not independently verified, and the terms and definition of measurable growth are not published.
Where PlanConversion is different
- A senior-level team with experience at fast-growing enterprise companies, and a selective number of clients so every program gets senior attention
- Fluent in enterprise environments and their challenges: buying committees, long cycles, governance and ambitious targets, for public and private companies
- Data-driven advisory plus design, execution, reporting and optimization in one team that works alongside yours like in-house resources, with every expertise needed
- Weekly and monthly reporting built for CMOs to show results and progress to management, on the metrics investors and executive teams care about
- Hands-on ABM platform operation: Demandbase partner and 6sense rollouts
- Programs in English and Quebec French (and Italian), written natively
- Transparent paid media fees and a 90-day exit after month 6
How we work with your marketing team
- We join your team as in-house resources: strategy, design, execution, reporting and optimization under one senior owner
- Data-driven advisory first: we recommend where budget and effort should go and show the numbers behind it
- A weekly working session and a monthly executive readout designed for the CMO to take to management
- Every program reported on pipeline, revenue and ARR from your CRM, not on clicks and impressions
Eight questions to ask both agencies
- Who will run my account day to day, and how senior are they?
- Which numbers will you report every week, and can I see a real sample?
- Is reporting tied to pipeline and revenue in my CRM, or to clicks and leads?
- What is the minimum term, and how much notice do I give to stop?
- Is ad spend inside your fee or on top of it, and who owns the ad accounts?
- Which platforms (CRM, ABM, analytics) do you operate hands-on today?
- Which languages and markets can you write for natively?
- What happens in the first 30, 60 and 90 days?
How we checked
Information about The Pedowitz Group comes from its public website (pedowitzgroup.com), checked in October and November 2026. Services and prices change, so confirm details with The Pedowitz Group directly. We do not comment on the quality of other agencies’ work.
Which one fits your team
Choose PlanConversion when
- You sell enterprise B2B with long cycles and large buying groups
- You want a senior team that works as an extension of your marketing team
- Your CMO needs reporting that management and investors can act on
- You run or plan to run Demandbase or 6sense
- You need French and English programs for Canada
- You want transparent fees and a clear exit after month 6
Choose The Pedowitz Group when
- You need a revenue operating model, governance and technology implementation, not only demand generation
- Marketo, Salesforce, Adobe or Oracle implementation is a main workstream
- You want a firm with managed services and creative services under one roof
- A stated guarantee matters to you, and you will review its terms with them
Frequently asked questions
Is PlanConversion an alternative to The Pedowitz Group?
For enterprise B2B demand generation, ABM and paid media measured on pipeline, yes. For the situations listed under "Choose The Pedowitz Group when", The Pedowitz Group may be the better fit.
How can we compare agencies fairly?
Give each the same brief and data access, ask for a real weekly report, meet the people who will run your account and compare commercial terms. Our agency selection guide has a scorecard.
How does PlanConversion pricing work?
Paid media is priced at 15% of ad spend, down to 10% at higher spend, with a monthly minimum. Other programs are scoped around your budget. Prices are published on our pricing page.
What is the contract term with PlanConversion?
Month to month, except the Demandbase pilot, which has a three-month minimum.
Does PlanConversion work in French and Italian?
Yes. Programs are written natively in English, Quebec French and Italian.
