The first 30 days
We add partner and MSSP source fields, connect deal registration and build reporting that shows partner pipeline next to direct deals.
RevOps and marketing attribution for cybersecurity companies
In short
PlanConversion, a Montreal-based B2B demand and revenue generation agency, runs RevOps and marketing attribution for cybersecurity companies. Security sales often run through channel partners and MSSPs.
We track partner sources and deal registration so partner-sourced pipeline is visible next to direct deals. Programs are measured on pipeline and revenue reporting leadership and finance accept.
Last updated
Trusted by enterprise B2B teams
Founder’s in-house leadership as Director of Revenue Growth
Our point of view
What works in cybersecurity
Security sales often run through channel partners and MSSPs. We track partner sources and deal registration so partner-sourced pipeline is visible next to direct deals.
Avoid this
The most common mistake
Losing partner and MSSP-sourced deals from reporting, so channel programs look weaker than they are.
Plays
What we run for cybersecurity teams
Partner and MSSP sources
Credited on every opportunity.
Deal registration tracking
Partner deals visible in reports.
Segment reporting
Pipeline by segment and region.
The first month
How we start
Leading indicator to watch
Partner and MSSP-sourced pipeline reported next to direct pipeline.
How the program runs
An engagement starts with an audit of the CRM, forms, tracking and reports, then stage definitions agreed with sales and finance. Fixes are made in your own systems, documented and handed to your team. The full RevOps service page lists every deliverable.
Who we reach
The buying committee
- CISO and security leaders
- Security architects and engineers
- CIO and IT
- Procurement, legal and risk
A crowded, noisy category
Buyers hear similar claims from dozens of vendors and trust peers and analysts over ads.
Technical evaluation
Hands-on proof of concept and technical review shape the shortlist.
Long cycles and many approvers
Security, IT, legal and finance all weigh in before a purchase.
Official Demandbase partner
Demandbase programsWe implement and run Demandbase for enterprise ABM
As an official Demandbase partner we operate the platform end to end, connect it to your CRM and report on pipeline, not impressions.
Proof
Results from comparable programs
Anonymized / Enterprise software42% more qualified pipeline in six months for an enterprise software company42%lift in qualified pipeline within 6 months$40M+pipeline influenced by the engagement3xSQL volume from paid channelsRead the case study →KNIME / Data analytics softwareKNIME case study: 51% lower cost per lead with paid media accountable to pipeline51%lower cost per lead, with lead volume holding steady9 in 10leads meeting the client quality standard, verified in the CRM77%of qualified search leads from purpose-built landing pagesRead the case study →Worked example / Enterprise B2B technologyFrom paid spend to revenue: $600K of media, $7.2M of attributed pipeline12:1pipeline-to-spend$7.2Mmarketing-sourced pipeline attributed through to the CRM$1.9Mclosed-won revenue in period, fully attributedRead the case study →
PlanConversion went beyond flagging a misfiring tracking tag. They brought the fix and a forward-looking testing plan to keep our tracking reliable.
Pipeline quality and win rates improved within a quarter. We finally had one connected demand engine with shared metrics.
Recommendations
What senior leaders say about our founder, Hojabr Sattari
Recommendations for our founder, written by executives, peers and team members on LinkedIn. Read all 14 recommendations
Babak VarjavandiCEOManaged Hojabr directlyI am delighted to recommend Hojabr, who I worked with when he was our Sr. Manager of Marketing. Because of him we had a remarkable increase in our web presence, thanks to his expertise in digital marketing. As the CEO, I’ve closely observed Hojabr’s positive impact on our team. He encourages creativity and innovation, making him not only a great leader but also a catalyst for our success.
Amanda MillerGlobal Revenue Marketing Executive and Growth StrategistManaged Hojabr directlyWorking with Hojabr has been nothing short of inspiring. As Director of Digital Strategy & Experience, he has revolutionized our digital presence, transforming our website into a customer-centric, high-performing platform that delivers measurable business impact. Hojabr’s no-nonsense approach, combined with his relentless drive to achieve results, sets him apart as a true leader who gets things done, fast and effectively. His ability to tackle complex challenges, like integrating SEO in-house and resolving large-scale technical issues, reflects his strategic mindset and unwavering commitment to excellence.
What truly makes Hojabr exceptional is his leadership. He has not only elevated his own team, unlocking potential and delivering performance I’ve never seen before, but has also mentored across the marketing organization, raising the bar for everyone he works with. His sharp focus on delivering value, both from internal teams and external agencies, ensures that every dollar spent drives meaningful outcomes. Hojabr’s cross-functional collaboration and experimental, data-driven approach are driving results that impact the entire company, and his work is a cornerstone of our digital and revenue success.
If you’re looking for someone who combines vision, execution, and the ability to lead others to greatness, Hojabr is the person you want on your team. I’m proud to work alongside him and excited to see the incredible impact he will continue to make.
Recommendations written on LinkedIn about our founder, Hojabr Sattari, mostly from his previous in-house leadership roles. Lightly edited for punctuation and to remove company names. Titles are each person’s current LinkedIn headline. They describe Hojabr’s work, not specific PlanConversion client engagements. View on LinkedIn
Keep exploring
Related pages
ServiceThe full RevOps serviceScope, deliverables, pricing and how the program runs.IndustryOverview: CybersecurityBuyers, channels and compliance notes for this industry.BenchmarkB2B buying journey benchmarksSourced 2026 figures and what we would do about them.By cityRevOps in BostonRevOps agency in Boston: lifecycle stages, CRM hygiene, source tracking and marketing attribution that leadership and finance accept, built in your own CRM.By cityRevOps in AustinRevOps agency in Austin: lifecycle stages, CRM hygiene, source tracking and marketing attribution that leadership and finance accept, built in your own CRM.By cityRevOps in OttawaRevOps and B2B attribution for Ottawa technology companies: connect forms, ads, HubSpot and Salesforce so every program reports pipeline that finance accepts.Same industryABM for cybersecurityABM for cybersecurity companies: signal-based account selection and technical credibility content, the mistake to avoid and how results are measured.Same industryGoogle Ads for cybersecurityGoogle Ads for cybersecurity companies: problem and compliance terms and learning and job exclusions, the mistake to avoid and how results are measured.Same industryLinkedIn Ads for cybersecurityLinkedIn Ads for cybersecurity companies: security role and skill targeting and technical content first, measured on engaged accounts, meetings and pipeline.
Other industries industrial technology and manufacturing · data and analytics software · enterprise SaaS · financial technology · healthcare technology · logistics and distribution · educational technology · AI and machine learning · marketing technology and analytics
FAQ
RevOps for cybersecurity
What does RevOps for cybersecurity companies involve?
Security sales often run through channel partners and MSSPs. We track partner sources and deal registration so partner-sourced pipeline is visible next to direct deals. The core plays are partner and MSSP sources, deal registration tracking, segment reporting.
Who do you reach with RevOps in cybersecurity?
The roles that shape the decision: CISO and security leaders, security architects and engineers, CIO and IT, procurement, legal and risk.
What is the most common RevOps mistake in cybersecurity?
Losing partner and MSSP-sourced deals from reporting, so channel programs look weaker than they are.
How is RevOps for cybersecurity measured?
On pipeline and revenue reporting leadership and finance accept, reported from your CRM. The leading indicator we watch first: partner and MSSP-sourced pipeline reported next to direct pipeline.
How much does RevOps for cybersecurity companies cost?
At PlanConversion, RevOps programs are scoped to your accounts, goals and budget after a free 30-minute pipeline plan, and confirmed in your proposal. When a program includes paid media, management is 15% of monthly ad spend up to $50K, 12% from $50K to $200K and 10% above $200K, with no media markup.