Marketing Operations & Automation

Fix the handoff between marketing spend and sales pipeline.

We connect HubSpot, Salesforce, analytics, attribution, lead scoring, nurture, and lifecycle reporting so your team can see what creates qualified pipeline and what wastes budget.

See ABB's 42% pipeline lift
14 days

Typical timeline to live full-funnel pipeline attribution

1 model

Shared lifecycle and handoff definition across teams

Clean CRM

Source, campaign, account, and opportunity data aligned

Weekly

Reporting cadence tied to pipeline movement

Attribution that reflects reality

We clean tracking, UTM logic, lifecycle stages, and CRM source rules so reporting does not collapse into channel guesswork.

Lead scoring sales will not ignore

We replace generic scoring with account fit, buying intent, role seniority, and behavior that maps to actual sales acceptance.

Automation that supports the sales cycle

We build nurture, routing, alerts, and handoff workflows around long sales cycles and multi-stakeholder buying groups.

How it works

The work is specific. The reporting is tied to pipeline.

  1. Step 1

    Map the current system

    We audit your CRM, MAP, analytics, routing, lifecycle stages, scoring, and reporting logic.

  2. Step 2

    Define the revenue model

    We lock the source rules, stage definitions, qualification thresholds, and handoff requirements.

  3. Step 3

    Build and QA workflows

    We implement scoring, routing, attribution, dashboards, and automation with test records before launch.

  4. Step 4

    Report on pipeline

    We track what creates accepted opportunities and keep the model clean as campaigns scale.